Los Vladimirovich Владимирович Marath & Yurik Menswear Collective (LVM&Y.MC)’s Fall and Winter Collection, named “ACTS OF GOD,” was inspired, ironically, by the everyday-ness of the common man. That is, a common man with impeccable taste. Embodying the casual and effortless, the line includes essential cold-weather pieces, made from high-quality wool and leather and distinct details that separate them from the basic-basics. Fittingly, the dark campaign features bad boy model Yuri Pleskun.
LVM&Y.MC’s comfortable/sleek aesthetic makes the brand universally appealing— in just 5 years they’ve participated in exhibitions like the Pitti Uomo in Italy, the Capsule Show in Paris, NYC and Las Vegas, as well as Art Rebels in Denmark.
Keep your eye on these guys.