Having revamped and restyled luxury brands from Nina Ricci and Lanvin, to YSL in Paris, former CEO and President of said companies, Paul Deneve, arrives in California at the helm of not another fashion company, but at consumer electronics giant, Apple. The man responsible for working with Alber Ebaz and hiring Hedi Slimane, was hired by Tim Cook as the new Vice President working on “special projects” by the Silcon Valley Company.
Having helped YSL sales rise 34% to €472.8 million ($617.6 million), who knows what this ultra-leader will do with Apple with shoes like Steve Jobs’ to fill. His former position at YSL is being filled both by Hedi Slimane as Creative Director and Bottega Veneta’s Francesca Bellettini.
With products like the new Mac and future iPhones already branded as luxury devices in a highly stylized manner, we might as well get used to the “virtual catwalk” these products will be featured on.