The LAC crew recently got up close and personal with the new online boutique The Dreslyn. Aside from the graceful, impactful, and highly intuitive site designed by clubhouse faves Hugo and Marie, The Dreslyn is seriously capturing our sartorial desires. From brands like APC, Helmut Lang, Rag & Bone, Champagnes de Provence, and Carven, founder Brooke Taylor Corcia has carved out a niche for The Dreslyn in the luxury marketplace, and we’re proud to claim the innovative retail environment is indigenous to our fair city.
Seeing the lack of a lateral exchange as an opportunity for innovation, Brooke began conceptualizing a retail platform for the sartorially savvy woman to correct contemporary fashion’s considerable blind spot. Through a cocktail of expert brand-cultivation, art direction, and interactive technology, she crafts an elegant voice and populist exchange between the brand and customer.
“It’s only ‘cause of companies like Net-A-Porter and Gilt Groupe that we’ve been able to advance—we’ve really been able to stand on their shoulders and try something new. Our delivery is much more informal. We come at it from a bit of a democratic point of view—a bit more conversational. The ‘West Coast point of view’ is something that is very important to our identity. I do find that it has been missing the market. I literally relocated my life to California ‘cause there is a lot happening here. The California angle is really exciting and we’re really proud to adopt it.”
Writing about denim can be a little …zzz. How many times can we rave about the benefits of Japanese cotton before running out of clever adjectives? However, after considerable time spent internet thugging and sipping complementary showroom wine, our real life crush on the Nudie Jeans ethos has blossomed into a genuine love affair. Not the I-like-their-tattoos-through-the-optimal-insta-filter-choice serotonin rush, but the I-Googled-their-horoscope too sort of romance—a sustainable sort of intimacy.
Since their conception twelve years ago, Swedish brand Nudie Jeans have maintained the objective of sustainability, but in 2006 they announced a public commitment to go entirely organic. In order to establish a company-wide ethical monopoly, they became extremely exclusive with their suppliers. By refusing to redirect their conscientious focus, Nudie ultimately reached their goal of being 100% chemical-free early this year. This particular round of the good fight was won by a healthy degree of moral perseverance, which was also employed to realize several of the brand’s other responsible victories. Membership to the Fair Wear Foundation, ongoing Amnesty International initiatives and securement of minimum wage for all its manufacturers make Nudie’s customers equal parts ethically committed and sartorially savvy.
Jeans live the same life we do; they see what we see, experience what we experience, scar where we scar. Romanticizing? Perhaps, but the narrative is also quite literal. The practical argument for organic denim is that it molds to you, and evolves with you, becoming your favorite pair and consequently a second skin. The quality of holistic material lends itself to sustainability provided by a higher quality, longer staple cotton. And for those of us who maintain an acutely adventurous lifestyle, Nudie repairs all denim at their Melrose location, for free.