Give it up to this duo. Newly inducted members of the prestigious Council of Fashion Designers of America and winners of the Swarovski Award (which acknowledges talented emerging menswear designers), Dao Yi Chow and Maxwell Osbourne are like the new Riggs and Murtaugh of menswear. This is the perfect time to unleash their Spring/Summer 2013 campaign upon us. Styled by DETAILS Style Director and street style expert Eugene Tong, this new collection presents a killer combination of English tailoring with NYC Soho swag. The perfect juxtaposition of prep and street, Chow and Osbourne’s campaign reassures we’ll never be too cool for school.
Looks like our favorite cult LA clothing boutique has done it again. JOYRICH Los Angeles has just dropped their SS ’13 video look book entitled “Backstreet Luxury” and we couldn’t have come up with a more poignant title ourselves. 90’s glam meets Japanese-inspired street style, featuring the most impressive beehive-braid-topbun we’ve pretty much ever seen.