LA fashion design duo Matthew Baus and Alexa Demie have fused together what made 90s sportswear practical, versatile, and fashionable into their new clothing line, MADEBUYUS. They recently released their first limited collection titled PURITY, composed of minimalistic casual summer items in creamy white tones, light shades of gray and topped off with details like leather trim and tri-blend cotton fleece. From hockey mesh jerseys, to sweatskirts, and overall-tops, the line is self-described as aiming to “cultivate a sense of refreshment and rejuvenation for all who experience them.”
Their lookbook was shot by LA photographer Adri Law and features internet Renaissance man Niko the Ikon, frontman for The NBHD Jesse Rutherford, and rap artist newly signed to Fool’s Gold Records’ 100s. Other photographs on their site are shot by Cameron McCool and include The Cool Kid’s member Sir Michael Rocks.