Trade show season is now in full effect. As hordes of buyers, press and sales reps busily milled around the Long Beach Convention Center working their hustles, we kept our composure and sauntered down the aisles checking out the latest in action sport lifestyle brands making the crossover into a more fashion-conscious consumer market. Check out some of our highlights below.
Expect some new styles and a redesigned “RAW” process of creating frames.
Stylish new Ipad Mini and Macbook hardshell cases encompassing the brands classic design.
Unique swimwear and accessories to help welcome in the Spring Summer ’13 Collection.
Classic skate & motorcycle-inspired cuts and design, and great use of a variety of different materials in the Spring/Summer & Fall ’13 Collections.
Geometric and tribal patterns make their appearance for the Spring ’13 Collection.
Florals, Hawaiian-influenced prints and earth tones from Element’s Eden Summer ’13 Collection.