What happens when the unconventional becomes popular? In the case of menswear designers, Public School, increased popularity simply means more people at your parties. It’s been said that the principal fundamentals of “cool” are achieved through a nuanced concoction of rebellion, aesthetic inclination, confidence and individuality. Turns out, being hip—and we’re not talking about Generation Y’s collective ethos of ironic living—is achieved by the timeless act of truly doing you.
The concept that authenticity will persevere is equal parts rudimentary and complex, and a notion that’s undoubtedly woven into the fabric of the universe. Dao-Yi Chow and Maxwell Osborne have been marrying street logic and luxury since their tenures at 2004 CFDA award-winner, Sean John. Just a few years after meeting at the urban powerhouse, the duo reunited to produce cult-favorite menswear brand, Public School. Smart, athletic tailoring, a downtown sensibility, and opulent fabric choices fuse to construct a hybrid that pleases both the anti-hero and the notoriously exclusive fashion industry simultaneously.
“In terms of the staying underground, we want to affect as many people as possible, we aren’t interested in keeping it a little niche brand . . . not saying we’re trying to make it a megabrand, but eventually our goal is to make sort of a global lifestyle brand. It’s such a cliché, but for us to launch into different product categories, eventually produce women’s, retail, you know—all those things are in our plan. I don’t think the goal was ever to keep it this small underground thing. It’s great that it is—everyone has to start somewhere—but we’re really trying to grow.”
READ THE FULL ARTICLE IN OUR ISSUE HERE.
text ERIN DENNISON
photo CONAN THAI
styling RAUL GUERRERO
hair MARIO CISNEROS
makeup FATIMOT ISADRE
photo assistant JOAN MICHEL VERGARA
If there’s a style of menswear that has outlived its own decade without it simply surviving out of nostalgia or irony, and without showing any hint of winding down, it would probably be grunge. Made popular by bands such as Alice in Chains, Stone Temple Pilots, and of course Nirvana, the rugged look of jeans and a button down shirt, primarily plaid, has become the go-to outfit for just about every guy regardless if they’re in a band or not. It’s comfort that unintentionally became fashionable.
The L.A. clothing line Fear of God has updated the early 90s scene by creating darker contemporary grunge-like items that may remind you of modern fashion apparel designed by the likes of Alexander Wang and Rick Owens. Fear of God recently released their end of summer lookbook for their SS13 collection Final Delivery, with items that include a long clean tee, a fitted side-zipped plaid shirt, and a short-sleeve hoodie, all of which hold on to what made grunge so great in the first place, comfort.
See their collection: http://fearofgodla.com
LA fashion design duo Matthew Baus and Alexa Demie have fused together what made 90s sportswear practical, versatile, and fashionable into their new clothing line, MADEBUYUS. They recently released their first limited collection titled PURITY, composed of minimalistic casual summer items in creamy white tones, light shades of gray and topped off with details like leather trim and tri-blend cotton fleece. From hockey mesh jerseys, to sweatskirts, and overall-tops, the line is self-described as aiming to “cultivate a sense of refreshment and rejuvenation for all who experience them.”
Their lookbook was shot by LA photographer Adri Law and features internet Renaissance man Niko the Ikon, frontman for The NBHD Jesse Rutherford, and rap artist newly signed to Fool’s Gold Records’ 100s. Other photographs on their site are shot by Cameron McCool and include The Cool Kid’s member Sir Michael Rocks.