INTERVIEW: GRIZFOLK IN THE DESERT

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One sunny summer Sunday in the desert, we chatted with and snapped Adam Roth, lead singer of the LA band Grizfolk, around immaculate grounds of The Ace Hotel. The band crafts breezy, pop, a mix of twangy sing-along rock Americana (The Struggle) to more hook-heavy power pop (Hymnals) – perfect for the dry, dusty desert. The Florida native filled us in on how he met the two swedes, Sebastian Fritze and Fredrik Eriksson, and details about their upcoming album, due late this summer.

 

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LAC: Your music isn’t very folk sounding, so why the name “Grizfolk”?

Adam Roth: It used to be Griz Adams after Grizzly Adams because we had this vision. We had all moved to Los Angeles from other places–I moved from Florida and Alabama and they moved from Sweden–in order to conquer our dreams. And Grizzly Adams is the guy who came to California to tame grizzly bears. So it seemed to fit. We went through a couple different names from that and somehow we ended up with Grizfolk.

LAC: There are so many amazing groups from Sweden these days. Your set up is kind of Miike Snow-esque–An American guy who produces pop music teams up with two Swedish producers who have electronic influences…

AR: Ha! Yeah, it is similar. I’ve never thought of it that way, but they kind of have the same approach. We set up to write for other artists.

I think Swedish people grew up idolizing American music. And there’s something about the relationship between Swedish pop and American music that is really important and relevant right now.

 

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LAC: How long have you been playing guitar?

AR: I’ve been playing since 8. I started writing music from when I was 12 years old. I used to play the trumpet and the guitar. And I had a 4 track cassette recorder. I made my mom buy it for me. I had no idea what I was doing.

I switch back and forth between acoustic and electric. My sound is really a minimal thing. We use synthesizers, electric guitar and key boards…

LAC: What do the other boys play?

AR: Sebastian plays synth and keys, organ, and sings backup and Frederik plays guitar. We wrote all the songs together. Bill plays drums. Bill and I were in a band before called “La Vie”.

LAC: Would you say that in Venice, you are part of a collective of musicians?

AR: Um, I would say in the past I was, but now we are kind of in our own world.

LAC: And soon you have a new album coming out?

AR: Yeah, we just released a couple songs, “The Struggle” and “Hymnals”. Our record comes out late this summer. We are on an indie label called Intelligent Noise; they have some really great artists, Joshua James, Lex Land. We are touring from San Francisco to Seattle in August. And here in LA, we’re playing at the Bootleg. We are really excited.

Grizfolk plays at Los Globos on July 19th as well! Details here.

 

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THE GUIDE: DESERT FESTIVAL PARTIES

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There’s only one day left until Coachella (a word we’ve heard around the office almost daily since the release of the line-up) and now that you have your outfits planned and your road trip playlists made, you probably feel like you’re forgetting something. It’s not sunscreen (though, please pack a ton of that) and it’s not the extra mattress pad for the slightly uncomfortable camping arrangements.

Anyone who has been to an LA CANVAS event knows that we are always up for the any-time-of-day social gatherings. That is why we’ve gathered all of our favorite invites to give you a when-what-where guided list on the festival party scene. Even if your wallet couldn’t afford to be front row for Wu-Tang Clan, we hope these parties will give you incentive to drive out to the Palm Desert with us this weekend.

Also, make sure to check out the convenient schedule and RSVP info for all of the events below at the bottom of the page.

 

 

The Saguaro Desert Weekender promises a few thing that peek our interest. Sky Ferriria, Classixx and a DJ set by Agyness Deyn are headlining all weekend (in that order).  Come out to celebrate as Private Label, House of Holland Eyewear, and A Club Called Rhonda all host a different pool party for each day of the festival.

Party 1

 

Continue the party from the DJ tent at Armani Exchange’s Neon Carnival, sure to be covered with VIP and celeb types. This Bolthouse production on the 13th boasts of music by Jesse Marco, Jus Ske and Kayper, and has just the right amount of exclusivity to make us curious.

Party - 2

 

 

 

Want to see Alexa Chung and Elijah Wood DJ poolside? Head to the Lacoste Live Desert Pool Party for a preppy take on the extracurricular activities outside the festival fences.

Party 3

 

Nylon and Hugo Boss invite you to their Indio Escape House for two afternoons of  cocktails, treats, and jams. We’re thinking if you hit this event on Sunday you can nurse your hangover in luxury.

Party 4

 

We might be a little too obsessed with the aesthetics of the Ace Hotel and Swim Club, and thanks to Adidas and the Do-Over both weekends of party goers can enjoy a Sunday of ice cold booze and BBQ.

Party 5

 

Take members from the Strokes, White Light White Heat and drinks by Patron, and what do you get? The Rolling Stone/Diesel + Edun Studio Africa party that is sure to stay true to the vibes of the music magazine and gritty-luxe denim brand.

Party 6

Your Festival Party Schedule:

FRIDAY

11AM – 5 PM
Studio Africa @ Tally Horse Ranch, 55075 Monroe Street, La Quinta, CA
Hosted by Diesel+Edun, Rolling Stone
RSVP: [email protected]

12PM – 6PM
Private Label @ The Saguaro
Forever 21 SS13 Magazine launch
DJ sets from Sky Ferreira, Gold Fields, Rick Rude, Anna Lunoe
RSVP: http://www.thesaguarodesertweekender.com/

11PM – 6AM
Flaunt party @ 8559 Grapefruit Blvd., Coachella, CA 92236
Hosted by Flaunt Magazine, Le Baron, True Religion
Music by Kitsune
RSVP: [email protected]

SATURDAY
12PM – 6PM
Escape House @ TBA
Hosted by Nylon, Boss Orange
RSVP: [email protected]

1PM-6PM
A Club Called Rhonda @ The Saguaro
Peanut Butter Wolf, Classixx, House of House, Goddollars, Paradise, TBA
RSVP: http://www.thesaguarodesertweekender.com/

1PM – 6PM
Lacoste party @ TBA
RSVP: http://rsvp.lacostelivedesertpoolparty.com/

10PM – ?
Neon Carnival @ Tradition Aviation, 56850 Higgins Drive, Thermal, CA 92274

Hosted by Armani Exchange, Bolthouse Productions
RSVP: [email protected]

SUNDAY
12PM – 6PM
The Do Over @ The Ace Hotel
RSVP: thedoover.net/dochella13

12PM – 6PM
Escape House @ TBA
Hosted by Nylon, Boss Orange
RSVP: [email protected]

1PM-6PM
House of Holland Pool Party @ The Saguaro
Hosted by IO Echo, Henry Holland, IAMSOUND
DJ sets from Agyness Deyn, Nick Grimshaw, Blood Diamonds,
Harley Viera-Newton, Health, IAMSOUND
http://www.thesaguarodesertweekender.com/

1PM – 6PM
Lacoste party @ TBA
RSVP: http://rsvp.lacostelivedesertpoolparty.com/

Check out these fliers below for even more details!