Jack of all trades Erik Brunetti recently celebrated the release of FUCT, a book based on his provocative clothing line of the same name which he started in 1990 here in our city of angels. The brand changed L.A. streetwear into the iconic “west coast skater” look, quickly sparking other lines to follow Erik’s method of pushing for graphic nude images, blunt slogans, and controversial photos of celebrities to market their clothing. FUCT created and reflected a lifestyle that is as relevant today as it was over 20 years ago and can now see its influence outside the streets of L.A. The book, written by Erik, serves as a detailed archive of the brand that started it all.
It’s only fitting that a cult figure like Erik would celebrate his book release at a location that knows all about controversies, the famous luxury hotel Chateau Marmont. LAC was there to take a few pics and brush elbows with artists, photographers, designers, and friends.