With an athletic twist and a nod to the street style Aussie women are best known for, The Fifth Label is one of the down under brands that’s jumped the pond and won our hearts. Its general love for comfortable shapes and flowing silhouettes while always appearing put together translate to the modern Angeleno woman, laid back yet more refined than our previously documented bohemian orient.
Their latest collection for spring combines jersey sports materials with made for Sunday dresses, a combination done seamlessly and made for the road trips you have planned. Choose an Airbnb, top off your shopping cart and get packing. Before take off, read our conversation with the designer, Amy Hicks, to get her take on what makes this season so covetable.
What are The Fifth Label’s major inspiration points for this season?
The notion of nostalgia inspired our April range. We drew inspiration from patch work rugs, vintage treasures and memorable places. Our neutral color palette and washed black jersey was designed to echo weathered rock and white sand beaches. Crisp shirting, twill and denim were used to create a collection with an emphasis on texture and natural fabrics and fibers that would soften with age, stand the test of time and be loved for years to come.
What kind of girl is envisioned in The Fifth Label? Where is she going and what interests her?
The Fifth Girl is always effortlessly polished. No fuss, no frills. She loves anything artistic and can always be found at festivals or traveling the globe.
Why do you think Australian brands, even when they orient toward being slightly more masculine, keep their sense of polish?
As Australians it’s a part of our culture to be constantly active and outdoors. Naturally women want to comfortable, but also remain stylish.
How do you see different international customers wearing the label? Because of its wide expanse we’d love to know how you see the LA girl wearing it in comparison to your Japanese or European customer.
It’s amazing how our customers interpret the label so uniquely. Our Japanese demographic love boxier shapes, our printed tees and track stories. They’ll take on of our basic staple pieces and style it up with other really quirky, statement accessories. The LA girl loves our sexier pieces and will favor our camis, dresses and playsuits, styled in more bohemian way.
How have you evolved the brand and where do you want to expand? What keeps you inspired as a designer?
We started The Fifth Label with the concept of providing staple styles, with a difference. It was the difference (and an attainable price tag) that set us apart from competitors. My inspiration comes mostly from travel. I’m always soaking up my surroundings. I’m also an avid follower of street style – we’ve been loving denim trends of late. We are about to launch our first denim range in August, which is super exciting given The Fifth Girl lives in denim. We’ll be focusing on key silhouettes that cater to every girls style – from the skinny leg, high rise, mom jeans, drop crotch and distressed shorts. Watch out for this.
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