PREVIEW: L.A. MEN’S MARKET

By LA CANVAS
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Sooo the word on these here streets is that L.A. Fashion Week is no NYFW… or London, or Milan, or Paris, or even Vancouver… However, the fashion juggernauts here at LA CANVAS would like to stress the power of the positive and denounce all bad juju surrounding LAFW. As we gear up for the launch of the L.A. Men’s Market to coincide with the California Market Center’s Market Week, we look at what’s to offer the fashion-minded contemporary “L.A. Male.”

Men’s Fashion Week Los Angeles, created in 2010, was a needed entity among the unanimously female-centeredness of the fashion world across the board, from couture to retail. Los Angeles was the fifth city to follow suit (pun intended) by filling the void, and providing a platform for an emerging men’s market. Today, L.A. continues to be the only city in the U.S. to have a Men’s Fashion Week. MFWLA now includes fashion week runway shows, trade show-style exhibits and custom pop-up showrooms.

The L.A. Men’s Market is here to remind retailers and consumers that Los Angeles is a fashion force to be reckoned with, given that such a high volume of men’s contemporary, action sports and street fashion is based out of Downtown Los Angeles. The Men’s Market will bring together 200 of the top retail buyers in Southern California for a two-day event centered around over 65 top men’s brands showcasing their SS 14 collections including some LAC faves like ZANEROBE, Herschel and SLVDR.

Check out more from some other brands we’re, like, totally siked about seeing at the L.A. Men’s Market.

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Accessories: Komono

Komono has been putting out watches with clean lines and even cleaner designs since their conception in 2009, when they first brought us fun color plays on the classic Casio-esque digital watches.

The good news is, it’s 2013 and their Wizard Print Series for SS 13 tells us mere consumers that we are only slaves to their superior Japanese minimalism. We hereby renounce all watches that came before.

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Clothing: HUF

Consistency is key. So is authenticity. HUF was founded based on the principle of community and DIY mentality. The HUF storefront opened as a means to celebrate and appreciate skateboard lifestyle, the first of its kind, aiming to bring together the most respected brands in skateboard, streetwear and sneaker communities.

Now, HUF itself is a challenger of skate style– a tricky market considering its inherently punk rock attitude. HUF’s overall feeling of realness is undoubtedly due to their promise: “Made by skateboarders, for skateboarders” giving men and boys exactly what they want to wear in a way that does not feel stale. Sure there’s only so many ways to wear a hat, hoodie, flannel, printed T etc, but at least make it look the coolest, right?

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Underground: 10Deep

…and then there’s 10Deep. This brand is doing what the other guys aren’t and that’s taking one step beyond what is expected, giving its target audience a well curated palette with no detail overlooked. Oh, and they’ve been doing it since ‘95.

One of the first New York streetwear brands, 10Deep effortlessly makes pattern on pattern look like the new, refined masculine in their Fall 13 lookbook: Delivery Two. Frankly, every lookbook these guys put out is beautiful, and by no means deviates from the concept that keeps them honest: forget everyone and listen to yourself.

WHAT: LA Men’s Market at California Market Center. 40+ of the top men’s brands showcasing collections for 200 premier West Coast retailers in Downtown LA.
WHEN: October 14-15th , 9am – 6pm
WHERE: California Market Center, 110 E 9th St, Los Angeles, CA 90079, B-413 (parking available below building)
WHO: Presented by The NTWRK Agency, The FNDTN, Park Showroom, Flagship Agency

More info, here.

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