Admit it. You’ve got a couple friends who you keep in your circle solely based real estate. You know, the ones with great apartments. Well-decorated spaces draw you in to spend a moment, and the best spots make you feel right at home. Step into The Apartment by The Line in West Hollywood—and prepare to reimagine how your own apartment can look.
Founded by veteran creative director and muse to many, Vanessa Traina started The Line as an e-commerce experience with an assortment of pieces made for those with a sophisticated mindset. Her background extensive, the stylist consults for Joseph Altuzarra and for Alexander Wang while he helmed Balenciaga. She had a custom Givenchy couture wedding dress made by designer friend Riccardo Tisci.
On the pulse of everything good in the current fashion market, the store involves Los Angeles-based independent jewelry makers like Sophie Buhai and Gabriela Artigas, as well as tastemakers Soyer knits and NewbarK footwear. Venturing into brick and mortar, Traina opened up the first “Apartment” in New York City, creating an actual livable space that presented the goods as she envisioned them for the post-modern homes in which they’ll likely find themselves. Her next stop? Los Angeles.
“We were really following our customer, and Los Angeles was our second largest customer base after New York. We understood the importance of having a physical touch point for the customer beyond the e-commerce storefront, and we wanted to further develop that relationship in Los Angeles,” says Traina.
Woven lounge chairs with fur throws, fiddle leaf fig plants in the corner, and plenty of windows to let in our perennial sunshine: the items chosen by Traina reflect the natural and casual aesthetic of our city. “Los Angeles shows the product through a different lens,” Traina says.
Offering up styling and decorating services, the physical manifestation of the Traina lifestyle brand allows the customer to enter her ideal setting of goods and choose her own way to partake. The Apartment by The Line will assist with what you need in what could be considered the finest taste. Whether it’s a coveted interior piece, a closet essential, or art books worth the cost, seeing The Apartment’s wares may lead to your final admittance you can no longer get by with the free samples of Aesop from Acne Studios,
Like any multi-skill-set entrepreneur, Traina’s next move is, of course, forward and onward.
“We are looking into possible locations at the moment,” Traina says. “We would love to have a third Apartment up and running by next year.”
The Apartment at the Line
8463 Melrose Pl., 2nd Floor, 90069