FOOD SCOOPS: LE GRAND FOODING CRUSH

By REBECA ARANGO
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A DJ Set by Flea and Josh of RHCP at Le Grand Fooding Milano. Photo by David Zanzoni

 

You may ask yourself, what kind of gastro-fest has a custom soundtrack created by David Lynch and t-shirts designed by Shepard Fairey and Andre Saraiva? Only Le Grand Fooding Crush of course, the spectacularly quirky and fabulous tasting party coming to the Geffen Contemporary at MOCA next weekend.

You may have caught word that this one-of-a-kind feast for the senses—which brings together eleven amazing chefs, cutting edge DJs and artists from both Paris and Los Angeles—was all sold out. But fear not—thanks to S. Pellegrino, more tickets will be going on sale this Monday 4/22 at 10 am on Ticket Leap.

Le Fooding Crush Cover - Horizontal Format

What is “Le Fooding”  you may ask?  The name is such a clever subversion of gourmand pretension, you’d be surprised to learn the French came up with it themselves.

But it’s time to bid that snooty old stereotype adieu. Born in Paris in 2000, Le Fooding is a media and events group that promotes the tastes of today without borders, in the coolest ways possible. A fresh alternative to Michelin, the group/magazine/website is all about celebrating creativity, originality and personality in global food culture and its innovative culinary upstarts.

Their sassy program guide for Le Grand Fooding Crush: Paris – LA is a work of art in of itself, with vintage comic-book style illustration, chic design and off-beat copy breathing new life into the tired brochure medium.

The weekend line-up includes local culinary heavyweights like Josef Centeno, Nancy Silverton, and Roy Choi, plus an introduction to their Parisian counterparts. Beloved French electro-label Kitsune is bringing in Fred Falke and Plastic Plates to man the turntables, while DJs Mathieu Schreyer from Bar Marmont/the Edison, Jordan Lawlor (of M83), Allie Teilz, Chris Holmes and The Embassy will rep LA. A champagne flute from Veuve Cliquot comes with Le Tasty Crush ticket, while high-rollers can opt for more bubbly and exlusive bites with Le Cliquot Crush. If you’ve got a Master Card and are very important, they have even more special stuff to offer you.

The best part? All of this fooding won’t go un-shared: 20% of each ticket sold goes to MOCA and the LA Food bank.

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