EXPERIENCE NIRVANA: A FRAGRANCE BY ELIZABETH AND JAMES

By LA CANVAS
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Mary-Kate and Ashley Olsen release their first adult fragrance, Nirvana under Elizabeth and James 

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Presumably, Mary-Kate and Ashley Olsen are early risers. Millionaires at age nine and sitting atop a significant empire of three corporations at 27, the innate work ethic breathed into the twins before they could speak was only a fragment of the formula responsible for their improbable success. Drudgery aside, the calculated move to take over Dualstar Entertainment Group at 18, after a lifetime of being directed, sealed their fate as moguls. It took a bit of disciplinary transcendence fused with acute intuition to perform the vanishing act behind their luxury companies. These days, their chairmanship at the CFDA is finally garnering more attention than their supposed BMI.

So how do you navigate the enigmatic ministry of fashion without being born into its sanctity? Carefully. It takes a deliberately potent breed of gritty eloquence to become a legitimate player amongst the sartorial elite. And if you are the Olsens, it takes cautious exorcism of your begrudged celebrity to redirect the media’s attention from who you are to what you do. As the Hillary Duffs and fashion school DIY-ers have learned the hard way, sitting at the table amongst billionaire-owned, luxury apparel corporations is a chronicle of mêlées at best. The sisters’ most notable accomplishments have occurred independent of the haphazard entertainment industry. Now behind closed doors, Mary-Kate and Ashley have gently prospered on their own terms.

READ THE FULL FEATURE ON NIRVANA HERE

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