Owner-sisters Beth Grobstein and Jill Rumph have just served up style in Atwater Village with their new women’s boutique, Common. Opening last week, the boutique exemplifies a theme that breeds stylish basics with affordable pricing, a down-to-earth vibe, and a family friendly atmosphere; curating their own label with a keen eye focuses on what women want, whether it’s a soft tee, long maxi dresses and feel-good relaxed everyday gear. Also hosting denim like Paige and Blank and Hanky Panky intimates with Rumph’s handmade line, Jill Micheal Jewelry, heading in while strolling Atwater (with your choice latte) won’t break the bank while finding the basics you need.
The shop takes over the Treehaus former storefront (which relocated just down the street) at 3229 Glendale Blvd., Atwater Village. Check their interior goods out by visiting the Common Facebook page, then clock it for a visit.