This fall, Blue Moon partnered up with Los Angeles-based artist Wenceslao Quiroz to create a mural in the heart of Boyle Heights. Quiroz’s work is a celebration of his Latino culture, making him an obvious choice for the beer brand whose founder, Keith Villa, draws inspiration from his own Hispanic heritage with regard to the art of brewing. And art brewing all over LA.
The mural, located at 2001 7th St., is one of many walls that have been used as canvases for illegal graffiti in the neighborhood, an issue the Social and Public Art Resource Center (SPARC) has been working to alleviate for the past 30 years. Blue Moon’s $5k donation to the organization will help fund future art projects in the area, and curate specialty pieces for the community.
“We are excited to continue building on SPARC’s legacy of public arts projects in the community and to be able to support the arts in LA,” said Villa, “LA is known for its history of Latino muralists, so we are delighted that Blue Moon can help expand on SPARCs efforts to help preserve the city’s colorful landscape.”