In the past several years, Jason Lee Parry has scored major campaigns for lifestyle giants like Urban Outfitters, ASOS, Wrangler, and Free People, while his narrative-driven editorials have been featured everywhere from progressive publications like Oyster and Human Being Journal to mainstream magazines like Vice and Elle Girl Japan. It’s his uncanny ability to mold models into muses that has opened doors for left-of-center perspective within the notoriously strict and unforgiving fashion industry. With more than a dash of the sun-bruised, Kerouac-esque vagabond about him, Parry’s aura is one of a free man unchained from the shackles of time, and unconcerned by the slow bleeding of innocence. Parry has moved around a lot in his youth and, inspired by the iconic imagery of French fashion photographer Guy Bourdin, he campaigns hard for the provocative nostalgia of 1970s west coast adventure and lustrous rebellion. He is enthused by, and his work depicts a brand of youthful revolution that elicits an authentic response from his exponentially expanding audience.
Be sure to check out our Hydration Issue here to see more of his work and read LAC’s full article with Jason Lee Parry.